Work.

Brand-side Identity, found from within. Sevilla FC. Brand and purpose, 2023. A century, told forward. Telefonica 100. Centenary platform, 2023-2024. You decide better than you think. Hyundai. Repositioning, 2024.
Agencies Turning a threat into a stage. Budweiser Argentina. Repositioning, 2018. From bytes to atoms. Mercado Libre. Repositioning, 2019. Honesty as premium. Popeyes Spain. Flagship and brand book, 2025-2026.
Startups Why not a brand book of our own? NotCo. Brand foundations, 2019. Pride as banking territory. Ueno Bank Paraguay. Brand strategy, 2022-2023. The value of being understood. ELSA Speak. Brand foundations, 2021.