I think brands long before campaigns.
I don't ship decks and disappear.
I sit with the problem, until the brand finds what to say and how to say it. A sparring partner for CMOs and founders, a trusted second mind for CSOs.
24 years in. Started as a creative, moved into strategy, independent for the last decade. Based in Madrid, working globally.
I help brands tell their own truths, in a way that lands, in a voice that is unmistakably theirs.
Currently. Brand strategy with Felicidad Collective for AI for Good. Personal brand work for an active football player. Pausa, a work process platform.
Three things that don't change. No matter how formats, technology, or audiences do.
Meaning.
A brand that knows what it stands for, and why anyone should care.
Affinity.
A brand that earns trust from the people it actually wants.
Recognition.
A brand with a voice of its own, distinctive enough to be remembered.
Not every project fits a package. Some come with their own timing, questions, and shape.
The methods I do offer are not improvised. They come from a decade of recurring challenges and the moves that solved them, designed to handle what brands, agencies, and startups actually face.
Strategic sparring.
90 minutes. For when a brief doesn't quite work and you need a second mind, fast.
Project work.
Full brand strategy. Plan Brand and other methods, depending on the case.
Trusted second mind.
Monthly advisory for CSOs and heads of planning.
Every project starts on paper, where human judgment belongs.
AI joins on the digital layer to deepen the read, sharpen the call, and accelerate the build.
The site is how the work actually works.
If you are sitting on a brief that doesn't quite work, let's talk.